Mass Advocacy Program

An always-on, 12-month creator program designed to build authentic, long-term brand advocacy and drive sustainable growth.

The Foundation for Sustainable Growth

This program moves beyond one-off campaigns to create a continuous drumbeat of authentic content, delivering significant increases in:

Organic Social Content

Influencer-Led Ad Content (UGC)

Brand Awareness & Trust

Increased Social Interactions

Lower & Upper Funnel Conversions

The Bottom-Up Revolution

Traditional marketing is top-down: expensive PR, celebrity deals, and macro-influencers pushing messages. We flip the pyramid. Our Mass Advocacy Program lays the grassroots foundation, allowing you to test messaging and conversion triggers at scale, discover what truly works, and then amplify it upwards. It's more authentic, more cost-effective, and built for the modern media landscape.

Top-Down (Old Way)

PR & Earned Media
Celebrity & Macro Influencers
Mass Advocacy Program

Bottom-Up (The SHOUT Way)

Always On, Always Relevant

We build creative around quarterly cohorts and topical events to keep your brand part of the conversation, year-round.

Q1: Momentum
  • January - New Year, New Me
  • February - Valentine's & Self Love
  • March - Exam Season (Grind Mode)
Q2: Connection
  • April - Easter & Spring Break
  • May - Study Season (Collaborative)
  • June - Summer Kick-off (Travel)
Q3: Excitement
  • July - Summer Fun (Events)
  • August - Back To Uni Prep
  • September - Freshers' Week
Q4: Reflection
  • October - Halloween (Spooky)
  • November - Study Break (Throwback)
  • December - Holiday Season

Our Proven 5-Step Process

01

Survey

We survey a panel of youth creators to help ideate a series of KPI-driven creative concepts.

02

Recruit & Assign

We recruit creators aligned with your brand and match them to the concepts where they'll have the most impact.

03

Content Creation

We work with each creator to execute their assigned concept, blending brand needs with their unique creative spin.

04

Post Content

Once approved, content goes live in strategic windows to harness peak organic performance.

05

Optimise & Amplify

We analyze top-performing content, optimize briefs, and use paid ads to extend the content's lifetime value and reach.

Transparent Pricing

No hidden fees. No complex structures. Just straightforward, value-driven pricing.

Ready to Build Your Advocacy Engine?

Let's build a long-term strategy that delivers sustainable growth and authentic brand love. Book your free strategy call today.

Start Your Program