Dating Case Studies

Make meaningful connections. Drive app downloads and subscriptions through authentic creator content that resonates with singles seeking real relationships.

Fitafy

The Challenge

Fitafy, a new dating app designed for health-conscious singles, was preparing for launch and needed to generate buzz, build credibility, and drive pre-launch app installs. Competing in a saturated dating app market dominated by global players, Fitafy needed a strategy that would: Clearly communicate its unique positioning (fitness-focused dating) Reach high-intent users who genuinely care about health and wellness Build trust through real user advocacy Convert awareness into measurable app downloads Do it quickly and cost-effectively ahead of launch Fitafy needed a growth strategy that went beyond paid ads—something authentic enough to drive belief in the product and scalable enough to hit early download targets.

The Solution

Fitafy partnered with SHOUT to launch a targeted creator acquisition campaign across Instagram and TikTok. Using a multi-tier influencer strategy, we activated fitness-focused creators who could speak authentically to the target audience. How we did it: Recruited health, fitness, and lifestyle creators that aligned with the brand Delivered tailored campaign briefs to tell real dating stories using Fitafy Showcased app functionality with feature walkthroughs and testimonials Used strong CTAs to drive app downloads before launch Creator strategy: Instagram | Nano | Authentic testimonials & story-led content TikTok | Nano | Quick product walkthroughs & first-look content TikTok | Mid-tier | Larger campaign moments, challenges & scale The campaign built authentic momentum through creators who genuinely understood the problem Fitafy solves—connecting people who share fitness-focused lifestyles and values.