Food & Beverage Case Studies
Turn food lovers into customers. Drive orders, foot traffic, and brand loyalty through authentic foodie creators who genuinely love what you serve.
Our Food & Bev Case Studies
From QSR to delivery apps, see how we drive real orders and foot traffic through authentic foodie content.
The Challenge
Buffalo Wild Wings launched BWW GO, a delivery-first and takeout-focused version of the brand designed for fast, convenient orders. But while BWW was already known for wings and sports culture, the challenge was to shift perception and drive online orders for BWW GO—especially for its burger range, which consumers didn’t associate with the brand. Traditional ads weren’t enough to change behaviour. BWW needed mass awareness and action, powered by social proof that could prove crave appeal and push users to order.
The Solution
BWW partnered with SHOUT to launch a cross-tier creator campaign that drove both reach and conversions. We activated 320 creators across four performance tiers to deliver a mix of scale, authenticity, and influence. Creators focused on mouthwatering burger content built for TikTok and Instagram—mixing food entertainment with direct ordering cues. Content formats included: 🍔 First-bite reaction videos 🍔 Crave tests and “rate my order” clips 🍔 Wings vs. burgers challenges 🍔 Convenience-focused ordering walkthroughs 🍔 Game night & watch party order moments With every post driving to “Order now from BWW GO”, the campaign delivered both awareness and action—putting BWW burgers at the centre of TikTok food culture and sending traffic directly into online ordering funnels.
The Results
Campaign Overview
Campaign Videos
The Challenge
Takis was launching its new ‘Volcano’ flavour exclusively in Aldi stores across the UK. Despite Takis’ cult following, the launch needed to activate a new wave of hype and drive people into Aldi to buy—not just generate passive awareness. The challenge: Create mass social buzz around the new flavour Convert online engagement into in-store action Keep content on-brand but creator-led to feel authentic Stand out in a crowded snack market on TikTok Execute fast with high-volume content timed to launch Takis needed a creator strategy that could deliver energy, virality, and real conversions—not just views.
The Solution
Takis partnered with SHOUT to launch a creator-led TikTok campaign built around high-energy storytelling formats designed for engagement and shareability. Through SHOUT, Takis activated a diverse mix of UK TikTok creators with unique content angles designed to spark conversation and encourage store visits. We gave creators flexible but strategic concepts to choose from, including: 🔥 The Taki Heat Challenge – viral reaction-style content 😂 Humorous Aldi Skits – playful in-store storytelling 🤐 Blind Taste Tests – building curiosity and suspense 🌋 First Reaction Content – capturing the “Volcano” heat moment This allowed creators to produce authentic and entertaining UGC that fit their style while pushing a clear call-to-action: “Available now at ALDI – go try Volcano.” The result was a wave of organic hype that boosted awareness, fuelled UGC momentum, and drove real footfall into Aldi stores.
The Results
Campaign Overview
Campaign Videos
Why Food Brands Choose SHOUT
Real Foodies, Real Reviews
Authentic content from people who genuinely love food, not staged photoshoots
Local & Scalable
Hyper-local campaigns for specific locations or national coverage
Orders, Not Just Likes
Track actual orders, visits, and revenue, not vanity metrics
Ready to Drive Real Orders?
Let's create a food & beverage campaign that fills tables, drives delivery orders, and builds lasting brand love.
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