Gaming Case Studies

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Our Gaming Case Studies

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Animal Jam

The Challenge

SHOUT Agency orchestrated a dynamic user-generated content (UGC) campaign for Animal Jam, aimed at showcasing the game's unique features and enhancing engagement on TikTok. The campaign strategically engaged mid-tier, nano, and micro influencers to create tailored content that highlighted Animal Jam's appeal through various player archetypes. The primary objectives of the campaign were to increase brand awareness, engage the game's target demographic on TikTok, and drive new user sign-ups. By leveraging the creative power of influencers, the campaign aimed to demonstrate the game's diverse attractions—from educational content to social interactions and creative opportunities.

The Solution

Creators were selected based on their alignment with one of five distinct player archetypes, ensuring authenticity and resonance with their existing follower bases. They were tasked with producing either one or two TikTok videos, depending on their tier, with nano and micro influencers also posting additional organic content between their campaign videos to maintain audience engagement. Creators were provided with a brief that included key points to highlight in their videos, such as special features and user benefits like the game’s educational tools, social platforms, and creative modules. Each video included a specific call to action, directing viewers to join Animal Jam. Influencers incorporated a promotional link in their TikTok bio, utilised trending sounds to enhance appeal, and tagged their posts with #animaljampartner to boost visibility.