Music Case Studies
Turn listeners into superfans. We help music brands, labels, and streaming platforms reach authentic music lovers through trusted creator voices.
The Challenge
For our campaign with EMI featuring the new Jess Glynne track, we took a creative and engaging approach to maximize impact and reach. Recognising the power of authentic interactions in music promotion, we collaborated with a curated selection of influencers, focusing primarily on creators who resonate with Jess Glynne’s style and audience.
The Solution
Our strategy involved the use of a custom filter, designed to be both eye-catching and reflective of the vibe of Jess Glynne's new track. The creators were tasked with integrating this filter into their content in a way that felt natural and engaging. They used the filter while playing the track, capturing their genuine reactions and interactions with friends.
The Results
Campaign Videos
The Challenge
Spotify wanted to boost Premium Student sign-ups in the UK but faced a major challenge: the campaign launched during peak lockdown, when students were suffering from digital fatigue and tuning out traditional ads. Competing brands were flooding feeds with the same repetitive messages—making it harder than ever to earn genuine attention. Spotify needed to cut through the noise, spark real interaction, and connect with students in a way that felt culturally relevant. To win, the brand had to be more than music—it needed to become part of student life.
The Solution
SHOUT built a social-first creator activation designed to turn engagement into participation. Instead of scripted ads, we used authentic student UGC creators to bring Spotify into real student moments—study sessions, workouts, gaming nights, and late-night playlists. To drive virality without ad spend, we introduced interactive formats: Real-time music quizzes between creators and their followers Playlist challenges such as “soundtrack your day in 5 songs” Competitive creator vs creator battles to boost shareability Gamified content hooks that rewarded participation with Premium trials The result? A student-led movement that spread across TikTok, Instagram and Snapchat—powered purely by creator energy. In just 30 days, SHOUT activated 1,400 creators organically, generating massive reach and driving Premium Student sign-ups at scale with zero ad spend.
The Results
Campaign Overview
Why Music Brands Choose SHOUT
Authentic Music Fans
Connect with real music enthusiasts, not paid promoters
Playlist-Driven Growth
Drive streams, saves, and playlist additions organically
Genre-Specific Targeting
Reach exact music demographics and subcultures
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