Tech Case Studies

Drive app installs, trials, and SaaS adoption with authentic user-generated content that demonstrates real value to real users.

Job Swipe

The Challenge

Job Swipe, a fast-growing job search and career platform, needed to rapidly increase user acquisition and app downloads among Gen Z and young professionals. Traditional job boards were dominating search, and competition was intense. Job Swipe wanted to build brand credibility and drive high-intent traffic—but without spending huge budgets on paid ads. The challenge: Reach younger audiences in a way that feels authentic and relatable Show the platform's value through real user experiences Generate consistent downloads and user sign-ups Create a stream of TikTok and UGC content that could also be repurposed for paid campaigns Achieve cost efficiency vs traditional paid channels Job Swipe needed a scalable content engine—powered by real people—that could build trust at volume.

The Solution

Job Swipe partnered with SHOUT to launch a continuous UGC acquisition strategy driven by authentic creators and job seekers. Using our platform, we: Recruited hundreds of relatable UGC creators across the UK and US Produced tutorial-style content showing how to find jobs faster using Job Swipe Delivered testimonial videos from real users to build trust Targeted career, finance, and productivity niches to attract motivated users Built always-on content for organic posting and paid TikTok campaigns Delivered creator ads optimised for conversions, including strong CTAs to download the app Every video focused on practical value, like CV tips, fast application walkthroughs, and job search hacks using the Job Swipe app. This resulted in high engagement and lower CPA compared to traditional ads.

The Results

Creators

4.8M

Views

48K

Clicks

17K

Installs

£0.83

CPI

Campaign Videos

Adobe

The Challenge

Adobe wanted to drive global adoption of Adobe Express, their lightweight design platform built for creators, entrepreneurs, and small businesses. While Adobe has a strong brand presence, Adobe Express was still new and competing for attention in a crowded creator tools market. Traditional paid advertising alone wasn’t resonating at a grassroots level, and Adobe needed to build authentic awareness and user education—fast. They required a scalable creator strategy that would: Generate real product usage and feature-led tutorials Reach new creators at volume across TikTok and Instagram Deliver hyper-engaging content with strong retention value Activate creators in multiple countries, languages, and niches Be cost-efficient, with measurable onboarding and sign-ups Their main challenge: finding a partner that could combine scale + quality across thousands of creators while managing workflow, approvals, and performance tracking.

The Solution

Adobe partnered with SHOUT to activate community-led creator marketing for Adobe Express across the UK and US. Using our platform, we built a repeatable creator engine that delivers hundreds of product-led videos every week. Here’s what we delivered: Always-on creator program using nano and micro creators to produce authentic tutorials, templates, and “how-to” content Global creator recruitment across design, business, education, productivity, and DIY niches Structured briefs that showcased specific Adobe Express features (AI tools, templates, branding tools, social post creation) Conversion-focused content with clear CTAs to download or try Adobe Express Creator education workflows, including guidance packs and content examples Performance tracking for reach, engagement, clicks, and sign-ups This approach allowed Adobe to cost-effectively dominate discovery feeds with educational content that showcased real product value—by real creators.